"With One Voice" Campaign in Decentraland – The Intersection of Immersive Experience, Blockchain, and Charity
We proudly executed the 'With One Voice' campaign in Decentraland, demonstrating our commitment to uniting charity, technology, and user engagement.
How can immersive experiences enhance the impact of a campaign? Can blockchain further empower social campaigns?
Industrial breeding of animals in cages is a distressing reality many are unaware of. The Open Cages Association was keen to shed light on this and promote their solution: a petition to the Minister of Agriculture.
We moved the campaign to Decentraland, a virtual world powered by blockchain. Users were provided with an opportunity to interact with animals, delve into their tales of distress, and hear their plea for help.
Key features of the solution:
Virtual Stage: Designed and executed by us, this stage was the heart of the campaign.
NPC Animals Interaction: Users could engage with virtual animals such as chickens, pigs, cows, and rabbits, each narrating its story.