"With One Voice" Campaign in Decentraland – The Intersection of Immersive Experience, Blockchain, and Charity 

We proudly executed the 'With One Voice' campaign in Decentraland, demonstrating our commitment to uniting charity, technology, and user engagement.

How can immersive experiences enhance the impact of a campaign? Can blockchain further empower social campaigns? 

Problem: 

Industrial breeding of animals in cages is a distressing reality many are unaware of. The Open Cages Association was keen to shed light on this and promote their solution: a petition to the Minister of Agriculture.  

The Solution: 

We moved the campaign to Decentraland, a virtual world powered by blockchain. Users were provided with an opportunity to interact with animals, delve into their tales of distress, and hear their plea for help. 

Key features of the solution: 

Virtual Stage: Designed and executed by us, this stage was the heart of the campaign. 

NPC Animals Interaction: Users could engage with virtual animals such as chickens, pigs, cows, and rabbits, each narrating its story. 

Global Outreach: Decentraland's virtual environment tapped into a global community, introducing the campaign to a novel segment of consumers - Web3 users. 

Outcome: 

The immersive experience of being in a gloomy industrial farm allowed users to truly empathize with caged animals. As a result, they were compelled to sign the petition at one-voice.co.uk, thereby accelerating the impact of the campaign. 

Conclusion: 

The "With One Voice" campaign in Decentraland stands as a testament to the powerful merger of technology and charity. It offers a blueprint for other organizations aiming to harness the power of immersive experiences and blockchain for a cause.