FAQ

AdServer

To register on web3ads ad server, go to web3ads.net and create an account with your email or ADS Wallet/Metamask. Follow the prompts and confirm your account. Once done, you can access all the panel features.

For the detailed instruction click here.

web3ads offers a wide range of ad formats to suit different campaign objectives and creative needs, including images (.png, .jpg, .gif, .webp), videos (.mp4, .html) and pop under/pop up.

You can view the current list of available units and all their statistics by visiting this link.

  1. Log in to your account and go to the Publisher tab;
  2. Click Create now;
  3. Paste your website URL, provide name, select category, and content language;
  4. Add pop-ups/pop-unders, select ad placement and banner size;
  5. Make exclusions and choose Manual approval of banners (if needed);
  6. Check settings in summary tab and click Add site.

  1. Log in to your account on web3ads;
  2. Click on the Publisher tab to view a list of all your websites;
  3. Select the website you want to manage;
  4. Make changes to various specifications such as exclusions and targeting, enabled pops and placements;
  5. Review and save your changes to efficiently manage all aspects of your website.

  1. Implement the Adshares protocol to your metaverse land by following the instructions provided here. For basic usage, you can also refer to this instruction;
  2. After implementation, log in to your account, go to the Publisher tab and click Create now;
  3. Choose Metaverse as the medium and select the vendor. Connect to the wallet provided during the implementation of the Adshares protocol;
  4. Make exclusions and choose Manual approval of banners (if needed);
  5. Check the settings in the summary tab and click Add site.

  1. Log in to your account on web3ads;
  2. In the Publisher tab, select the website or land you want to generate the report from;
  3. Choose the time duration and click Generate a report;
  4. Download the report and view details like revenue, views, clicks, and RPM for each campaign and placement;
  5. Use this information to optimize your site, identify weaker placements, and make better-informed decisions.

  1. Log in to your account on web3ads;
  2. In the Advertiser tab, select the campaign you want to generate the report from;
  3. Choose the time duration and click Generate a report;
  4. Download the report and view details like cost, views, IVR, unique views, CPM, clicks, ICR, CTR and CPC;
  5. Use this information to analyze the performance of your campaign and make informed decisions for future optimization.

For referred publishers, you receive a 5% reward for 12 months based on the publisher's ad revenue generated on the platform, as long as the referred publisher was registered through your referral link.

For referred advertisers, you receive a 10% reward of their campaign spending indefinitely as long as they remain active on web3ads.net. If the referred advertiser spends money on campaigns based on a private deal, you receive a 4% reward of their campaign spending indefinitely as long as they remain active on web3ads.net.

The rewards earned from the referral program are paid to your web3ads account as soon as the referred publisher generates ad revenue or the referred advertiser spends money on campaigns on the platform.

For more information check our User Agreement.

web3ads ad server is a digital advertising platform that allows website/land owners and advertisers to manage their ad campaigns. Advertisers can create, manage and optimize ad campaigns, choose the specific websites, metaverse or audience they want to target, and track the performance of their ads. Publishers can use this platform to sell ad space on their websites/lands, manage their inventory, and track their earnings.

You can check them on web3ads.net panel, once you log in as an Advertiser and Create your campaign.

The list of parcels changes constantly.

  1. Log in to your account and go to the Advertiser tab;
  2. Click the Create campaign button and select the medium where you want to run your campaign (website or metaverse);
  3. Fill in the basic information and specify your campaign settings;
  4. Upload your creatives and deposit funds into your account using your preferred payment method;
  5. Once your ad campaign is accepted, your ads will start running.

  1. Log in to your account on web3ads;
  2. Click on the Advertiser tab to view a list of all your campaigns;
  3. Select the campaign you want to manage;
  4. Make changes to various specifications such as URLs, budget, targeting options, activating/deactivating, or adding new ad banners;
  5. Review and save your changes to efficiently manage all aspects of your campaigns.

The referral program on web3ads works by allowing registered users to generate a unique referral link in their account dashboard, which they can share with others to refer new publishers or advertisers to the platform. Eligible rewards are given for referred publishers who generate ad revenue and referred advertisers who spend money on campaigns on the platform.

The referral program has specific terms and conditions that participants must follow, and web3ads reserves the right to modify or terminate the referral program at any time and may disqualify participants who violate the terms and conditions or engage in fraudulent activities.

For more information check our User Agreement.

Agency

There are many ways to get started advertising in the metaverse. The easiest would be to contact us to discuss your needs and guide our further cooperation. The second way would be to register on our platform, where you are able to easily deploy your creations to Decentraland.

If you are interested in additional services like event, wearables, gamification, 3D architecture or have any idea for a unique campaign - be sure to contact us!

The timing of the preparation and delivery of each service depends on its complexity. Below are averaged deadlines: 

  • Preparation of an advertising campaign (using advertising units prepared in advance and budget details discussed in advance): 2-3 business days 
  • Creation of materials for the advertising campaign: 1-2 working days 
  • Event preparation: 2-6 weeks 
  • Design and distribution of virtual items (wearables): 2-3 weeks 
  • Preparation of gamification: 1-2 weeks 
  • Design and implementation of 3D architecture: 2-6 weeks

Advertising prices in the metaverse, including Decentraland, depend on a number of conditions, like the popularity of the platform, the number of users, the type of advertising, the size of the target audience and the complexity of the marketing campaign.

Below you will find a basic price list:

Banner Pricing:

  • 50,000 unique impressions --> $1000
  • 100,000 unique impressions --> $1900
  • 150,000 unique impressions --> $2700
  • 200,000 unique impressions --> $3400
  • 250,000 unique impressions --> $4000
  • >250,000 unique impressions --> price negotiable

1 unique view = display of your banner by unique user in 1 hour anywhere (no matter how many advertising spots they saw it in).

Pricing for additional services:

  • $2 000 - $5 000 --> Wearables, avatars, emotes*
  • $5 000 - $15 000 --> Events**
  • $5 000 - $20 000 --> 3D Architecture***
  • $2 000 - $3 000 --> Gamification****
  • price negotiable --> Creative concepts*****

* price depends on the complexity of the project, number of pieces and distribution method
** price depends on the complexity, purpose, format and ways to promote the event
*** you will receive 4 price variants to choose the best one yourself
**** price depends only on you. The bigger the budget, the more interest in the game
***** price depends on the scope of our activities and working time

Price lists are for single services. It is recommended to cooperate for more services, which will make the campaign more effective as well as cheaper.

Advertising in Decentraland can be beneficial for several reasons:

Targeting accuracy: Decentraland targets a specific audience that is interested in virtual reality and blockchain technologies. As a result, advertisers can be sure that their advertising is reaching the right audience.

Interactivity: Virtual reality offers unique opportunities to interact with ads, like games and other experiences. Users are more engaged and more likely to remember ads.

Market launch: Decentraland is a new and rapidly growing market, which means it's a good time to advertise there as one of the first brands. Advertisers who establish an early presence in this market will have a competitive advantage in the future.

Trust and privacy: Decentraland is blockchain-based, which means that user data is secure and independent. Advertisers who want to work with users based on trust and privacy will look for opportunities to advertise in such environments.

Growing interest: Virtual reality and blockchain technologies are growing in popularity, which means Decentraland is becoming more familiar and attractive to users and advertisers.

Decentraland is a virtual reality where users can create, spend and manage properties and applications. It is based on the Ethereum blockchain and uses MANA tokens, which are used to purchase and rent properties/wearables. Decentraland is a decentralized platform, meaning that it is not controlled by a single entity, but by all network users. This gives users more control over their data and content, and allows them to participate in the creation and development of this virtual reality.

Advertising in the metaverse can bring many benefits, like reaching a large number of potential customers, building a strong brand, engaging consumers and creating new business solutions. There are four types of benefits worth distinguishing:

Branding

The virtual world is a new medium for building your brand image. You can create a unique environment there, design brand avatars and 3D objects. This is an effective way to create brand awareness and recall.

Creative

Advertising in the metaverse allows for unprecedented creative possibilities. From virtual product demonstrations to interactive experiences. Brands can create truly innovative campaigns that stand out from traditional advertising.

Business

By taking advantage of the immersive and interactive nature of virtual environments, companies can increase revenue and save on costs while reaching a global audience. Additionally, the metaverse offers access to valuable data and analytics, allowing them to optimize their campaigns for maximum impact. One of the main benefits is to stand out from the competition.

Communications

It provides immersive and highly interactive communication with the ability to target messages to specific audience segments and receive real-time feedback. Brands can use the metaverse to tell their stories through interactive experiences and virtual environments, with measurable impact and global reach.

We offer immersive and interactive experiences, allowing users to engage with your brand through events, virtual accessories (wearables), company headquarters or intriguing contests. By creating entire concepts and advertising campaigns, we help you make the most of the metaverse and increase your visibility internationally or locally.

We provide professional services for advertising campaigns, including:

  • Designing the necessary 3D models
  • Preparation of contest rules
  • Preparation of dedicated landing pages
  • Taking care of the technical aspects/requirements of Decentraland
  • Development of a strategy for entering the virtual world (according to your assumptions)
  • Selecting the services necessary to achieve your goals
  • Reporting and analytics

We are a creative agency dedicated to bringing brands into the metaverse. In the virtual space, we organize events, design clothes, accessories, emoticons, buildings and establish links between the client and Decentraland users. We work with agencies looking to expand their portfolio by adding the ability for their clients to advertise in the metaverse. We're not intimidated by working directly with clients because we're as flexible as the world we operate in.

Contact us and we will certainly work out some interesting solution for your agency/brand.